Analysis of Television advertising Essays

Analysis of Television advertising Essays Analysis of Television advertising Essay Analysis of Television advertising Essay Advertising is a strong part of todays society whether it is for a product or charity. It appears everywhere from shop front windows, bus stops to the television. Advertising affects most people as it often affects what people wear, behave and purchase. By advertising a company can sell a product easily and soon makes it in fashion. Many adverts appeal to different people. One of the people who are most effect by advertising is teenagers and children. They feel the need to constantly improve their image and look good in front of their friends. In this essay I will be comparing two television adverts. The two adverts that I have chosen to compare are from two charities; Children in Need and Cancer Research. The first advert was shown on the night of Children in Need as a plea for money to go towards their charitable work. The second is shown regularly on Television is about Cancer Research and how they need donations to help people like you and me. Although these adverts are different they both portray similar techniques in order to get the audience to react. In this essay I shall look closely at both these adverts and highlight these similarities. In the advert from Cancer Research the story line is portrayed using flashbacks of two particular people. The first used is of a boy, getting ready for school, looking in the mirror whilst doing his tie up.  Whilst the boy is looking in the mirror, an image of what the audience presumes is his mum, appears. She is shown in the mirror to be behind the boy and says Dont forget your hankie in a very loving way. As the boy concentrates harder on the mirror this image fades and he stretches out his hand as a sign of sadness and longing for his mum. The second is of a mother in her bedroom with her daughter on the bed behind. She too is looking in the mirror, but getting ready to go out with friends. Her daughter says You look great mum. At this the mother realises how precious her daughter is to her and she gives her hug.  In the advert from Children in Need instead of a story line there is a statement asking for money. This advert consists of many children of a different race and background. It is shown as a plea in with each child saying a few words of this. The camera switches from one child to another in quick succession. In both of the adverts the main characters are children. In the advert from Children in Need children are the only people shown. However, in the Cancer research it features both mothers and their children. Each charitable advert gets across its message by using or showing pictures of the people it helps. In the Cancer Research advert a voice over is used. This is of an adult talking about how donations are needed to fund the charity. By using an adult it shows that Cancer Research helps both adults and children in work it does. In contrast the advert from Children in Need shows just children, as this is mainly the only people the charity focus on. Throughout both adverts repetitive Images are also used. This gives the charity greater credibility to the campaign and allows the audience to acknowledge/ remind them of something they have seen before. In the Cancer Research advert this techniques is used to show something from a different persons point of view. The first image is of a boy, looking in a mirror, remembering how precious his mum was to him. This is shown when an image of his mum appears and acts in an affectionate way, towards the boy. The second and the repetition is of a mother looking to into a mirror reminding herself of how much her daughter means to her. The Children in need advert uses the repetition of a black background to convey a particular message. The use of the same background, against each child who is talking, could suggest to the audience that each child they see is equal and deserves the same benefits.  By using repetition in an advert it allows the company or charity in this case to portray its message from different viewpoints and or reinforce this message.

Top 5 Review Activities for Elementary Students

Top 5 Review Activities for Elementary Students Review sessions are inevitable in the classroom, and for many teachers, it can be a rather uninspiring exercise. Too often,  review activities feel boring and may leave your students feeling unengaged. But, it doesnt have to be that way. By choosing some fun and engaging activities, a traditionally mundane review session can become an active and inspiring session. Check out these five teacher-tested review lessons with your students. Graffiti Wall When students here the words its review time, you might get a bunch of groans. But, by turning the review session into a hands-on activity, students will be more likely to enjoy the exercise and even better retain the information.   Heres how it works: Place a variety of different colored dry erase markers on the front board(or different colored chalk if you have a chalkboard).Then give students a review topic, and randomly call about three to five students at a time to the board.The students goal is to think of any word that associates with the given topic.Students can write the word any way they like (sideways, up and down, backward, etc.)One rule you must enforce is that students cannot repeat any word that is on the board.Once all the students have had a turn, pair them up and have each student tell their partner about five of the words on the board.View pictures and learn more about this great  graffiti wall review activity  here. 3-2-1 Strategy The 3-2-1 review strategy is a great way for students to review just about anything in an easy and simple format. There are a few ways you can use this strategy, but often, the preferred way is to draw a pyramid. Heres how it works: Students are given a review topic and told to draw a pyramid in their notebook.Their goal is to write down three things they learned, two things they thought was interesting, and one question they still have. You can adapt this activity any way you want. Instead of asking a question on the top of the pyramid, students can write a summary sentence. Or, instead of writing two things they found interesting, they can write two vocabulary words. It is very easily adaptable.  View a picture of the 3-2-1  review pyramid. Post-It Practice If your students love the game Headbands, then they will love playing this review game. Heres what you have to do to get started. Provide each student with a Post-it note, and have them write down one review term on it.Then without the other students seeing the note, have each student choose one person to stick their note to their forehead.The goal of this activity is for students to go around the room and try to explain the term without using the actual term.Make sure that each student has the opportunity to go around the room and explain each term. Move Ahead of the Class This review game is the perfect way to incorporate teamwork while reviewing important skills. Here is how you play: Divide students into teams of two, then have students stand in a row where one student is behind one other.Use the squares of the floor as the game board and tape off a finish line.To play the game, have one person from each team face-off by answering a review question. The first person to answer it correctly moves ahead to the next square.​After the first question, the next person in line takes the place of the student who got the answer correct.The game goes on until one team crosses the finish line. Sink or Swim Sink or Swim is a fun review game that will have your students working together as a team in order to win the game. Heres what you need to know to play the game: Divide students into two teams and have them form a line and face one another.Then ask team 1 a question, and if they get it right, they can choose one person from the other team to sink.Then ask team 2 a question, and if they get the answer right, they may either sink their opponents team member or save their sunken team member.The winning team is the one with the most people at the end.