Analysis of Television advertising Essays

Analysis of Television advertising Essays Analysis of Television advertising Essay Analysis of Television advertising Essay Advertising is a strong part of todays society whether it is for a product or charity. It appears everywhere from shop front windows, bus stops to the television. Advertising affects most people as it often affects what people wear, behave and purchase. By advertising a company can sell a product easily and soon makes it in fashion. Many adverts appeal to different people. One of the people who are most effect by advertising is teenagers and children. They feel the need to constantly improve their image and look good in front of their friends. In this essay I will be comparing two television adverts. The two adverts that I have chosen to compare are from two charities; Children in Need and Cancer Research. The first advert was shown on the night of Children in Need as a plea for money to go towards their charitable work. The second is shown regularly on Television is about Cancer Research and how they need donations to help people like you and me. Although these adverts are different they both portray similar techniques in order to get the audience to react. In this essay I shall look closely at both these adverts and highlight these similarities. In the advert from Cancer Research the story line is portrayed using flashbacks of two particular people. The first used is of a boy, getting ready for school, looking in the mirror whilst doing his tie up.  Whilst the boy is looking in the mirror, an image of what the audience presumes is his mum, appears. She is shown in the mirror to be behind the boy and says Dont forget your hankie in a very loving way. As the boy concentrates harder on the mirror this image fades and he stretches out his hand as a sign of sadness and longing for his mum. The second is of a mother in her bedroom with her daughter on the bed behind. She too is looking in the mirror, but getting ready to go out with friends. Her daughter says You look great mum. At this the mother realises how precious her daughter is to her and she gives her hug.  In the advert from Children in Need instead of a story line there is a statement asking for money. This advert consists of many children of a different race and background. It is shown as a plea in with each child saying a few words of this. The camera switches from one child to another in quick succession. In both of the adverts the main characters are children. In the advert from Children in Need children are the only people shown. However, in the Cancer research it features both mothers and their children. Each charitable advert gets across its message by using or showing pictures of the people it helps. In the Cancer Research advert a voice over is used. This is of an adult talking about how donations are needed to fund the charity. By using an adult it shows that Cancer Research helps both adults and children in work it does. In contrast the advert from Children in Need shows just children, as this is mainly the only people the charity focus on. Throughout both adverts repetitive Images are also used. This gives the charity greater credibility to the campaign and allows the audience to acknowledge/ remind them of something they have seen before. In the Cancer Research advert this techniques is used to show something from a different persons point of view. The first image is of a boy, looking in a mirror, remembering how precious his mum was to him. This is shown when an image of his mum appears and acts in an affectionate way, towards the boy. The second and the repetition is of a mother looking to into a mirror reminding herself of how much her daughter means to her. The Children in need advert uses the repetition of a black background to convey a particular message. The use of the same background, against each child who is talking, could suggest to the audience that each child they see is equal and deserves the same benefits.  By using repetition in an advert it allows the company or charity in this case to portray its message from different viewpoints and or reinforce this message.